HORN-PACQUIAO DOES BIG NUMBERS ON ESPN
Press Release: ESPN’s live telecast on Saturday, July 1st of Jeff Horn’s controversial win over Manny Pacquiao (10 p.m. to 1 a.m. ET) averaged a total live audience (television and streaming) of 3.1 million viewers across the ESPN and ESPN Deportes networks, according to Fast National ratings from Nielsen. ESPN says it was the highest-rated boxing telecast on cable television since 2006 and ESPN’s highest-rated boxing telecast since 1995.
The WBO welterweight championship bout, in Brisbane, Australia, between Manny “Pac Man” Pacquiao (59-7-2, 38 KOs), the Filipino legend and Brisbane’s favorite son Jeff “The Hornet” Horn (17-0-1, 11 KOs) (12 midnight to 1 a.m. ET) peaked during the final half hour of their fight with 4.4 million viewers across both networks. Horn defeated Pacquiao by a controversial unanimous decision.
On ESPN, the telecast averaged a 1.6 household rating and 2,812,000 viewers, making it the highest-rated and most-watched boxing telecast on cable TV since 2006. Carlos Baldomir vs. Arturo Gatti on HBO on July 22, 2006, earned a 1.6 household rating.
“The Battle of Brisbane” was also the highest-rated boxing telecast on ESPN’s networks since 1995. Danell Nicholson vs. Darren Hayden on ESPN, on December 21, 1995 earned a 1.7 household rating.
Highest Ratings for Boxing Telecasts on Cable in Last 10 Years
DATE NETWORK MAIN FIGHT US HH Rating
7/01/2017 ESPN Pacquiao vs.Horn 1.6
9/26/2009 HBO V. Klitschko vs. Arreola 1.4
4/19/2008 HBO Hopkins vs. Calzaghe 1.3
5/03/2008 HBO De La Hoya vs. Forbes 1.3
5/09/2015 HBO Alvarez vs. Kirkland 1.3
“The Battle of Brisbane” on ESPN Deportes averaged 206,000 viewers, including 308,000 viewers in the final half hour of the event, making it the most-watched fight on ESPN Deportes since Leo Santa Cruz vs. Abner Mares on August 29, 2015, which had an average minute viewing audience of 355,000.
ESPN’s telecast had a streaming average minute audience of 78,000, with 392,000 unique viewers, and 14.4 million total minutes streamed. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN’s networks. On ESPN Deportes, the telecast had a streaming average minute audience of 1,400, with 7,800 unique viewers, and 253,000 total minutes streamed. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN Deportes. Streaming provided a combined additional 2.6% lift on top of the television audience for both networks.
“The Battle of Brisbane” is available to stream now on the ESPN app.