In Demand Guaranteed a Multi-Year Partnership with PBC
NEW YORK, NY (December 3, 2019) – In Demand, the leading transactional video-on-demand and pay-per-view (PPV) programming distributor owned by Charter Communications, Comcast Cable, and Cox Communications, announced that it has finalized a deal with Premier Boxing Champions (PBC) for a programming output deal that guarantees In Demand a long-term slate of PPV boxing events over the next several years, it was announced by Mark Boccardi, In Demand’s SVP, Programming & Marketing.
“PBC has the best fighters and most anticipated bouts in the boxing world today,” said In Demand’s Boccardi. “We’ve been distributing PBC’s exciting matches on pay-per-view for some time, but we’ve now cemented our alliance for the next several years. It’s gratifying that Premier Boxing Champions recognizes the benefits of commiting to a long-term partnership, and reaping the rewards that In Demand offers our PPV content providers: revenue, distribution, and marketing support.”
“We’re very excited about this new arrangement with In Demand,” said Tim Smith, VP of Communications for Haymon Boxing and a representative for PBC. “It means that Premier Boxing Champions will continue to be able to deliver the best, most compelling matches in boxing on pay-per-view for the next several years.”
In Demand is an innovative partnership between three of the leading cable companies in the U.S.-Charter Communications, Comcast Cable, and Cox Communications. In Demand is a company of trusted content aggregators and licensing experts, with unparalleled technical expertise and long-standing relationships with MVPDs, major sports leagues, Hollywood studios, and other entertainment and sports companies across North America. In Demand delivers great content to more than 60 million cable homes and has distribution deals with more than 200 companies. For more information, go to indemand.com.