FITE and SUN Broadcast Group Partner Up to Promote the 11-Summer Concert Extravaganza



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FITE and SUN Broadcast Group Partner Up to Promote the 11-Summer Concert Extravaganza PPV Package to Radio Stations Nationwide

 New York, NY – July 16, 2020 – FITE, the premiere digital platform for sports and entertainment, announced today their Summer Concert Pay Per View promotion in conjunction with Sun Broadcast Group, a national radio network encompassing 6,000 radio stations across the country. This year, FITE has expanded its content offerings beyond combat sports, to include streaming films, motorsports, tennis, soccer and basketball. The latest vertical: music. They reached out to SBG to develop a way to get the word out to a targeted, music-loving audience.

Last week, the first FITE show, Def Leppard, kicked off the 11-Concert package. This Saturday, The Rolling Stones premiere. Once launched, concerts are available on FITE PPV all summer for $4.99 each or with the 11-show package for just $39.99. A new concert debuts each Saturday.

Sun Broadcast Group Chief Development Officer Danno Wolkoff along with Producers Mike Marino and Jason Hillery from the Rooster morning show content service, are supplying stations throughout the US an on air trivia contest involving the 11 superstar bands, and awarding an Extravaganza FITE Package to the winner for each station. The promotional giveaway will be delivered to SBG affiliated stations and all other morning shows that would like to participate while supplies last.

Other artists in the FITE PPV series include Toto, Motley Crue, KISS, Slipknot, Black Sabbath, Myles Kennedy & Slash, Stone Temple Pilots, Eagles of Death Metal & Iggy Pop.

“This is our Sounds of Summer On FITE,” said FITE CMO, Kim Hurwitz. “The team at SBG has been wonderful to work with and developed a unique promotional giveaway through its morning show network to rollout the new FITE music offering.”

For more information and to ORDER, click here: 11-Concert FITE Bundle

About FITE

FITE is the premiere global streaming platform for sports and entertainment with 2.5M registered users serving Pay Per View, subscription and free viewing options. FITE is available worldwide through its iOS and Android mobile apps, Apple TV, Android TV, ROKU, Amazon Fire TV, Huawei mobile, Xfinity X1 and Xfinity Flex. In addition, FITE supports Vizio SmartCast TV, Chromecast, PS4, Xbox, VEWD, Netrange, Netgem TV, Hisense/Vidaa and 7,000 models of Smart TVs as well as online at Become a FITE affiliate – free to join. Follow FITE on Twitter and Instagram and Facebook. If it Happens, It’s on FITE.

About Sun Broadcast Group

Sun Broadcast Group is a national radio network reaching over 250 million listeners through its more than 6,000 affiliates in both English and Spanish-language. With offices in New York City, Boston, Cleveland and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and other radio networks nationwide. Its growing program and sales offerings include the Sun Select RADAR® Network, Paul Shaffer’s Day in Rock, The Michael Baisden Show, Express VO, The Jim Brickman Show, MeTV-FM, The Rooster, Country Fried Mix with DJ Sinister and many more.