Roots Of Fight and global superstar Conor McGregor announced the launch of a new clothing collection honoring the fighter’s roots. The capsule collection makes it’s debut ahead of McGregor’s highly anticipated match up against Dustin Poirier on January 23rd.
Considered one of the most fashionable men in sports and entertainment, McGregor joins the lifestyle and apparel brand that pays tribute to heroes and legends of the fight world such as Bruce Lee, Muhammed Ali, Duran, Sugar Ray Robinson, Rocky Marciano, Joe Frazier, and more. Much like the moments in McGregor’s career that have launched him to where he is today, Roots of Fight highlights the moments of these icons and all they stand for. They celebrate the unending fight at the root of every human triumph.
With this collection, Roots of Fight pays respect to the undeniable force of nature that is Conor McGregor. The collection features a variety of styles including tees, a thermal, hoody and sweatpants. Retailing for $48 – $85, the full collection will be available exclusively on rootsoffight.com starting today through January 23rd. All proceeds from the sales of the collection will go towards the Children’s Health Foundation Crumlin in Ireland.
ABOUT ROOTS OF FIGHT
Roots Of Fight™ is a media, lifestyle and apparel brand that celebrates the improbable achievements of today’s most legendary athletes, innovators, and cultural icons. Our mission is to create high-end art,
apparel, and experiences that do justice to each figure’s unique battle for greatness. Each story we tell depicts the unending fight at the root of every human triumph.
All collections photos credited: Roots of Fight and photos from 2018 annual Best of Ireland Gala in New York for his charity and fundraising work for Irish hospitals credited: Dave Fogarty.
******************See photos HERE
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- Roots of Fight – Instagram: @rootsoffight / Twitter: @rootsoffight
- Conor McGregor – Instagram: @thenotoriousmma / Twitter: @TheNotoriousMMA
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